ANAGE Perfumery was founded in August 1987, in Santarém, Portugal, with the opening of its first shop on Rua Serpa Pinto. It was here that the founders, Ana and Jorge Vicente, took the first steps in a family project that would become a regional reference in the selective perfumery sector. The name ANAGE comes from the combination/ending of the names Ana and Jorge, symbolising the personal and professional union that lies at the origin of the brand. This pioneering shop remained in operation until 2014, leaving an indelible mark on the city’s memory.
In June 1994, ANAGE took a decisive step in its expansion by acquiring the historic Perfumaria Portugália, which had two shops: one in Almeirim, Portugal, and another on Rua Capelo Ivens, in Santarém, Portugal. This move consolidated the brand’s presence in the region and strengthened its connection to two important squares in Ribatejo.
Always attentive to new trends and to proximity service, ANAGE launched, back in 2006, its first online shop, anage.eu, becoming a pioneer in digital perfumery retail in Portugal.
In May 2007, the brand expanded once again with the opening of its 3rd shop in Entroncamento, Portugal, strengthening its retail network and bringing itself even closer to its customers.
In 2013, the ANAGE Space was inaugurated in Santarém, Portugal – a distinctive concept dedicated to wellbeing, body & bath, and accessories – which added new dimensions to the brand’s experience and reaffirmed its commitment to innovation and modernity.
Today, ANAGE is synonymous with tradition, trust, and quality. With a history of more than three decades, we maintain the same spirit with which we began: to serve our customers with dedication, elegance, and proximity, whether in our physical shops in Santarém, Almeirim, and Entroncamento, Portugal, or through our online shop.